Upstream – What You Should Know

Upstream – What You Should Know

If you’re not already familiar with NAR’s Upstream initiative or the National Broker Portal project, you should be. Both initiatives were buzzed about at NAR last month and Inman News has numerous pieces about it. This piece will walk you through some of the important articles written about it.

Primer on Upstream/National Broker Portal

If you’re interested in the reasoning behind Upstream and the National Broker Portal, GeekEstate Blog has highlighted the reasons for it and how it works. It can get a bit technical, but it gets to the heart of the current anxiety revolving portals – their advantage being that they create relations between MLS data and other public domain data to provide consumers with a compelling experience. The National Broker Portal is attempting to add “accurate” to that matrix.

Zillow vs. Move and Upstream *

NAR/Upstream denies the accusations of Zillow that they are building a national MLS. The initiative is being labeled as a means to ensure the accuracy of data being displayed on portals. As Upstream Secretary Craig Cheatham is quoted in the Inman article – “We fully intend for MLSs to be around. Our vision for the future includes MLSs that keep to that core of cooperation and compensation.”

This piece also goes into the accusations back and forth between Move and Zillow regarding the Upstream bid and whether Upstream is going to be a national feed with as its consumer portal.

The Funding of Upstream *

This piece outlines how NAR is funding Upstream (committing $12 million) Pricing for brokers is expected to take effect in 2018. This also outlines the streamlined nature of the system – a single point between the broker/agent and the MLS and portals/broker websites.

A Counterpoint from Notorious ROB

As the Inman reviews have been mostly positive, I’m also including a post by Notorious ROB, a real estate wonk with concerns about the execution of the new system. In this piece he is concerned with how it is built and whether it is effectively a public utility. It’s the first in a three-part series that analyzes alternatives to the current path forward.

*– NOTE: Inman does charge to read its stories, so if you don’t have a subscription, you will only receive a teaser.
2015-12-07T09:32:53-04:00December 7th, 2015|INDUSTRY NEWS|