Low inventory is great when your client wants top dollar for their home – but where are they going to move? The percentage of trade-up and premium homes have dropped as inventory has stagnated. This can lead to frustration at the listing table putting you in the position of overcoming objections.
Bruce Keith, has put together a video to walk you through the fears, concerns, and desires of these sellers. He has a four part plan that you and your agents can implement to avoid losing important listings.
About Bruce Keith: Bruce Keith is a leading trainer for sales organizations in North America. He is exceptionally well trained in the corporate world as a marketing and sales manager for 15 years with IBM, and has spent the last 25 years in the real estate industry. The initial 10 years were spent as a highly successful real estate salesperson, followed by the last 15 years as an acclaimed keynote speaker, seminar leader, author, and one-on-one coach.