The Value of the RE/MAX Brand

The Value of the RE/MAX Brand

2016 has been a banner year for RE/MAX. The real estate franchisor took the top real estate franchise spot in the two largest franchise rankings. RE/MAX agents topped every other real estate franchise with the highest percentage recognized in REAL Trends’ “America’s Best Real Estate Agents” list.

With a streak of 8 consecutive years, RE/MAX is the number one real estate franchise in the Franchise Times Top 200+®. Coming in at #8 overall, RE/MAX was the only real estate franchise to receive a top 20 ranking.

In January, RE/MAX jumped from #75 to #21 in the 37th annual Franchise 500 survey by Entrepreneur magazine, making them the number one real estate franchise for the fourth consecutive year and in 13 of the last 17 years. The value of the RE/MAX brand was apparent as no other real estate franchisor broke the top 100 for 2016.

About the Franchise 500: “Entrepreneur magazine’s annual Franchise 500 is the oldest and most comprehensive franchise ranking in the world. All companies are judged on quantifiable methods, including financial strength, stability, size, and growth rate.”

RE/MAX was also the only real estate franchise to make financial market analyst InsiderMonkey‘s list of the 7 Most Profitable Franchises Under 50K. Coming in at #2, RE/MAX was lauded for its “steady growth” as an indicator of the brand’s value to franchisees.

Real Trends – America’s Best Agents

RE/MAX agents accounted for 22% of the total agents honored in the 2016 REAL Trends “America’s Best Real Estate Agents” ranking. It wasn’t close, you would have to drop off almost a third of RE/MAX’s agents to get to the next highest franchisor in the rankings.

Additional stats of note:

» RE/MAX agents and teams accounted for 28% of the rankings for transaction sides (2,458 of 8,674)
» The 1,635 individual RE/MAX agents who qualified for the survey averaged 71 transaction sides last year, and $29.6 million in sales volume
» 1,056 RE/MAX teams qualified for the survey averaging 141 transaction sides, and $52.4 million in sales volume

RE/MAX agents also claimed the top spot in the REAL Trends “The Thousand”, a measure of the top 1,000 agents in the USA. 15% of the agents recognized were affiliated with RE/MAX.

2018-08-02T10:16:45-04:00October 19th, 2016|INDUSTRY NEWS|