Ms. Alexander has been involved in every facet of the RE/MAX organization– from the ground floor to the executive suites—with distinguished service for more than 40 years. Her brokerage, RE/MAX Professionals in Mississauga, ON was the first RE/MAX franchise to open in Eastern Canada in 1980. Ms. Alexander joined the Regional Office of RE/MAX Ontario-Atlantic Canada in 1995 as Regional Director and was promoted to the position of CEO & Managing Director, North American Operations in 2001.
Her comprehensive understanding of the real estate industry, its trends and future direction, as well as exceptional business acumen have allowed Ms. Alexander to strategically focus and direct her team with respect to increased market share and agent growth with great success. She has worked closely with her marketing and promotions team to propel the RE/MAX brand to the forefront among consumers and the media through far-reaching advertising and hard-hitting, newsworthy and credible public relations initiatives. Ms. Alexander has served as a formidable spokesperson for the organization and is in large part the reason why RE/MAX is the Voice of Real Estate in Canada today.
Extensive knowledge of current industry-wide regulations, technology and marketing efficiencies have earned Ms. Alexander a place on educational panels and on stage at real estate industry conferences. She travels to RE/MAX Europe to share her expertise in the field of organized real estate with Regional RE/MAX Owners, providing valuable insight, advice, and mentoring to the sector’s most influential entrepreneurs.
Ms. Alexander’s vast experience, understanding of the industry and her vision for its future have carved her a niche among the country’s business elite. Her contribution to the real estate industry, dating back to 1980, has been recognized on numerous occasions. In 2003, she was named one of the 50 Most Influential Women in Canada by the National Post, one of Canada’s leading newspapers; she was featured on the cover of LORE Magazine in the US as one of the Five North American Real Estate Ladies; and most recently, Ms. Alexander was introduced as Real Estate Professional’s Industry Icon. Ms. Alexander ranked 5 on the Swanepoel Top 40 Women Executives in real estate list for North America. She also ranked 34 on the Swanepoel Power 200 list in 2019 alongside RE/MAX INTEGRA Co-Founder Walter Schneider.
Ms. Alexander is heavily invested in a wide-range of philanthropic endeavors. She is most proud of her continuing initiatives with Plan Canada, especially her work for the International Day of the Girl 2018 programme of Plan International. In 2013, she was awarded the Queen Elizabeth II Diamond Jubilee Medal for her 30-year commitment to advancing the vital contributions of Plan Canada.
As well as the considerable strides made through her charitable commitment to vital corporate and personal causes, including Children’s Miracle Network, RE/MAX’s official corporate charity, Trillium Health Partners and Cleveland Clinic in Florida.